Products 
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FitFlop technology
Blizz
Super Blizz Black
Superblizz Chocolate
Superblizz Maple
Blizz Gunmetal
Hyka Black
Hyka Bootcamp Green
Supertone Pewter
Supertone Black
Gogh Suede Black
Gogh Suede Seal Brown
Hooper Short Black Leather
Hooper Short Brown Leather
Dash Chocolate Suede
Dash Black Suede
Mukluk Brown Leather
Mukluk Chestnut Suede
Rokkit Supernavy and Silver Nova
Rokkit Black diamond
Walkstar III Urban White
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![Supertone Pewter](javascript: show_photo(this, '98_FF SUPERTONE PEWTER.jpg', 'Supertone Pewter', 'Our amazing soft-leather ladies\' sneaker is an undisputed "hit". Choose from our cool classic FF Supertone. The default shoe for FitFlop addicts everywhere. £89.95');)
![Supertone Black](javascript: show_photo(this, '98_FF SUPERTONE ALL BLACK.jpg', 'Supertone Black', 'Our amazing soft-leather ladies\' sneaker is an undisputed "hit". Choose from our cool classic FF Supertone. The default shoe for FitFlop addicts everywhere. £85.00');)
![Gogh Suede Black](javascript: show_photo(this, '98_Gogh Suede Black.jpg', 'Gogh Suede Black', 'Our ultra-soft suede Gogh clog is your "gogh-to" shoe on lazy days, for walks with the dog, or on shopping jaunts. Slip on with footless tights, skinny jeans, or trim trousers- for instant bohemian chic (and incredible cloud-like comfort) So cozy on, you may forget to slip them off. £65.00');)
![Gogh Suede Seal Brown](javascript: show_photo(this, '98_Gogh Suede Seal Brown.jpg', 'Gogh Suede Seal Brown', 'Our ultra-soft suede Gogh clog is your "gogh-to" shoe on lazy days, for walks with the dog, or on shopping jaunts. Slip on with footless tights, skinny jeans, or trim trousers- for instant bohemian chic (and incredible cloud-like comfort) So cozy on, you may forget to slip them off. £65.00');)
![Hooper Short Black Leather](javascript: show_photo(this, '98_Hooper Short Black Leather Buckle.jpg', 'Hooper Short Black Leather', 'Introducing our two new Hooper boots. Styled with uncluttered lines, meticulous stitching and an easy ingress zip, they fall in that "essential" category for both work and weekend wardrobe. Team our ankle height with trousers, and our taller, mid-calf model with a wrap dress or A-line skirts. Brilliant, basic, you\'ll wear them until they wear out. £135.00');)
![Hooper Short Brown Leather](javascript: show_photo(this, '98_Hooper Chocolate Buckle.jpg', 'Hooper Short Brown Leather', 'Introducing our two new Hooper boots. Styled with uncluttered lines, meticulous stitching and an easy ingress zip, they fall in that "essential" category for both work and weekend wardrobe. Team our ankle height with trousers, and our taller, mid-calf model with a wrap dress or A-line skirts. Brilliant, basic, you\'ll wear them until they wear out. £135.00');)
 Dressed up with bubble skirts and tights or down with skinny jeans and socks, the Dash is a smash! £105');)
 Dressed up with bubble skirts and tights or down with skinny jeans and socks, the Dash is a smash! £105');)
leather, its built on top of our Microwobbleboard midsole. (If its a toss up between suede or leather, just take the two!) £165.00');)
leather, its built on top of our Microwobbleboard midsole. (If its a toss up between suede or leather, just take the two!) £145.00');)
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FitFlop footwear features patent-pending, muscle-loading microwobbleboard TM technology to increase the time that your muscles are engaged every single time you take a step. Each part of the sole is made to support each section of the foot. The high density aborbs up to 22% heel shock to help relieve joint stress, The low density creates instability and increases the leg muscle upto 16%. Benefits of FitFlop are that it reduces back stress, increases bottom muscle, hamstring and lower leg muscle activation, it reduces ankle joint stress and the foot pressure concentration.
Benefits
Improves posture.....The supple mid section of a FitFlop midsole can recalibrate the wearers balance, pitching the body correctly to almost instantly improve posture
Reduces shock......The FitFlop microwobbleboard TM midsole has a cushioned heel strike area that reduces shock by up to 22%, so you feel less stress and strain on your spine while you are wearing them.
Minimise back stress....Recent studies have confirmed that the FitFlop microwabbleboard TM technology realigns the ground reaction force directly through the centre of your pelvic girdle to minimise lower back stress.
Firms and tones.....FitFlop sandals have been shown to activate the gluteal muscles more while you walk, promoting firmer, more toned appearance.
Walking workout.....Wearing FitFlop sandals has been shown to load the hamstring muscles for longer during every single step, delivering a more efficient walking workout that targets an often problematic area.
Increases training......The multi density midsole in a pair of FitFlop shoes activates the calf muscles more, and increases training intensity on hard to reach small muscle groups surrounding the ankle. Because of this effect FitFlop sandals are often recommended by physiotherapists and osteopaths for injury recovery therapy.
Reduces foot pain.....The FitFlop microwabbleboard TM midsole reduces pressure "hotspots"on the bottom of the foot, providing releif from all types of plantar discomfort, including pain from heel spurs and plantar fasciitis.
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